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How do we reach more people with content?

How do we reach more people with content?

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing off its value. But there’s something else you — you, the expert in your industry — could provide your customers. Content.

  • What information about your industry would potential clients find valuable?
  • What types of information are they searching for online?
  • What information can you provide that’s unique to you that will make your customers love you and your brand more?

Adding tips, checklists, comparison charts, calculators, customer reviews, public service announcements and other types of information designed to make your customers life more exciting or easy or happy is not only very nice of you, it also provides an opportunity for you to accumulate pages of strong SEO copy writing. The more content you have that’s valuable, the more likely people will find you with search, bookmark you, link to you, and pass you along.

Not sure where to start? I can help. I love this stuff.

Author Shelly Bowen

Shelly Bowen, Pybop's chief content strategist, has led teams of writers and creatives to develop websites and interactive content for more than 15 years. Read more about Shelly.

Contact Shelly

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