More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type of medium.
Here are some writing tips and guidelines to help you successfully connect with your customers on one of the many social media platforms, Twitter:
- Sincerity rules. Drop the jargon and write naturally. No PPC copy here.
- Have purpose. E.g., provide insight and expertise. And/or offer exclusives. Or just share what’s inspiring your workday.
- Edit yourself. Use tact. Be legible. Represent. Everyone is listening.
- Post regularly, but not so often you drown out others and get tuned out yourself.
- Listen and reply to relevant Tweets. (See #2)
- Be *you* at your brand. It’s more interesting than a faceless brand.
- On the flipside, be personal, but only as it relates to your professional and company brand. [I really don’t care what you had for breakfast. Unless you’re serving it at your restaurant.]
- Use keywords to help people find you. Be specific. Don’t make them guess. [Pet peeve: I hate the Tweet: “This is cool” with a link. I’m not a fish.]
- Give credit if you’re quoting.
Do you have more Twitter writing tips for businesses? Do you disagree with any of these? I’d like to know. Add your comments below! Or send me a Tweet.
Do you need help setting up your social marketing strategy? I’d like to help. Give me a call.