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Can I get the benefits of a blog without blogging?

Can I get the benefits of a blog without blogging?

Article updated October 17, 2015

First, let’s talk about the benefits of blogging.

Blog Writing Benefits

  • Personal and product branding
  • Adding value and reasons to believe in you
  • Customer relationship building
  • Expertise sharing
  • Brand and product awareness
  • Customer traffic and search engine optimization (SEO)…

But if you don’t have the resources to write blog posts regularly, you may be able to get many of the benefits of owning a blog from other online sources.

How to Get the Benefits of a Blog Without Blogging

  • Be a guest blogger. If you (or your company) have something really valuable to share, ask to be a guest blogger or be interviewed by a relevant blog. Be sure to follow the article with two lines or so about you, your company, and a link back to your company.
  • Comment on blogs. Leaving thoughtful, valuable comments on another blog makes you look smart. And discoverable.
  • Leverage LinkedIn
    • If you have employees, set up a business page profile on LinkedIn.
    • Keep your profile up-to-date and active: Update your status with news announcements and books, add events, connect with colleagues, list articles and media about your company, and request and provide endorsements
    • Create an industry-specific group to share news and information — or join others and participate in the conversations. Here’s an example of mine: San Diego Interactive Content Professionals.
  • Micro-blog. If you have a lot to share, share it a little bit at a time on Twitter.
  • Photo blog. Start a public photo account for you and your business on a photo-sharing site like Instagram or Flickr. Be sure to put the title, description, and tags to good use so you are more easily found. More photo blogging tips and ideas.
  • Video blog. Create a You-Tube account for your business. Share tips, demos, and interviews related to your business.

The idea is to get your message and brand out there in other ways, wherever your customer may be.

These are just a few social media tools you can use — you can also share documents and presentations, create public forums on Google Groups, use Facebook, share articles on Digg, and a whole heck of a lot more. Adding a blog later when you have a clear vision of what you’ll write, how you’ll accomplish it, and for what primary purpose, is icing.

Just remember, if you choose not to blog, do be sure to update your content on your web site frequently. An out-of-date, unchanging web site that has no valuable content is a sad place to visit — for your customers and for search engines.

Author Shelly Bowen

Shelly Bowen, Pybop's chief content strategist, has led teams of writers and creatives to develop websites and interactive content for more than 15 years. Read more about Shelly.

Contact Shelly

Join the discussion 4 Comments

  • Jennifer says:

    Hear hear! I think you make a wonderful point that’s rarely heard these days. I would add, however, that people need to be equally disciplined about deciding why and how they will use other forms of social media, particularly Twitter. Too often a business’s Twitter feed will devolve into a stream of 140-character press releases. (I expect you address this in the business guide for Twitter.)Thanks for the great post!

  • Shelly Bowen says:

    Thanks for the add, Jennifer. I totally agree. All online messaging, Twitter, LinkedIn, Youtube, wherever, should align with overall business goals — that’s (partly) what a Web content strategy is for. A content strategy will help guide the message across media platforms, even if many people from the company are talking. Thanks again!

  • […] Bowen, an independent consultant on the West coast just wrote a great blog post called

  • Dawn Abraham says:

    I do agree if you don’t understand the benefits of a blog that could be a bad sign. Although I do have to share about some of my clients who didn’t have a blog. They had a regular brochure type web site. Once I explained all the benefits away they went.

    I have a marketing site and my top blogger at 165 blogs was one of these women who didn’t get it until I let her in on the importance of adding new content and that was enough said for her.

    I would say yes by all means blog. If you have even a small inclination that you may like to write. Get going it will make a world of difference for your online presence. Do some research on key word placement and how to optimize your blog and you will see a big difference in traffic and business if you look for keyword phrases that buyers are using.

    Who knows you may end up like my client and become a super blogger.

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