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Should Pinterest be part of our content strategy?

Should Pinterest be part of our content strategy?

Pinterest is a fabulous concept. User-curated content? Brilliant. The ability to collect and share images in meaningful themes? I love it. And for businesses, it’s another vibrant way to enrich your brand story.

Wait. Before You Add Pinterest to Your Content Strategy …

Something has made me feel uneasy about recommending it, or even using it personally, as part of a content strategy. It’s just that, in order to share content from sites around the world, I need to either have permission to:

  1. Upload (copy) the image or
  2. Link to the image, because Pinterest then makes a small copy of the image and saves it to their servers (much like Google does).

Sure, they add watermarks and links to the original source, and you could think of it like free advertising for those linked. But without permission, it feels a bit like copyright infringement. Do I want my company’s images, graphics, and photos copied and posted elsewhere in entirety without permission? No, definitely not. So, how is this okay?

The Legality of Content Sharing

Then I read this post and this one from Business Insider. Interesting. So as a business owner, it’s my responsibility, according to Pinterest (and YouTube, for that matter) to police the content of the Internet to ensure our work is not reused, stolen, or copied without permission. Or worse, add code to my site to prevent copying for every site like Pinterest. I don’t like that. It basically means, it’s okay steal from me, as long as I don’t pay attention or complain.

A Proposed Solution

The big problem is, so many people don’t seem to realize they’re infringing on someone else’s property. And if they do, they don’t know how, or it’s simply too much of a pain, to request permission. Wouldn’t it be great if Pinterest and other sites like it (e.g., Tumblr) could have an automatic system for permissions, so the content owner was pinged and allowed to provide an a-ok or nay? It’s proactive, it makes it easy for people to do the right thing — and we all get to do what we want: share.

How exactly? I don’t know. That’s a technicality. But anything is possible, right?

Will your company use Pinterest? What’s your take?

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Author Shelly Bowen

Shelly Bowen, Pybop's chief content strategist, has led teams of writers and creatives to develop websites and interactive content for more than 15 years. Read more about Shelly.

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Join the discussion 4 Comments

  • Chris Moritz says:

    We’re actively exploring it for a few of our brands, but mostly we’re scrambling to secure accounts. What hasn’t been determined is what will happen with handle squaters. Several of our clients’ names are already taken and there doesn’t seem to be a process in place to “fix” that.

  • Shelly Bowen says:

    Good point Chris. It seems every time there’s a new social media outlet, we need to jump all over that … especially for big brands. Hopefully they are listening1

  • Suzanne says:

    Hi Shelly,
    What are you thinking about Google Plus? Folks here came back from a big conference saying that Bing may come to dominate Google because FB gives only Bing, not Google, all their user info.

    • Shelly Bowen says:

      I don’t know Suzanne — it seems that it makes sense to use both Google + and Facebook for social SEO reasons, but it really depends on where your target audience is, right? And this seems to be shifting all the time. Have you seen Guy Kowasaki’s new ebook on Google + called What the Plus? I haven’t read it yet, but it might help sort things out! http://www.guykawasaki.com/what-the-plus/

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