Questions to Ask Your Content Strategist

BEFORE you start designing, here are several questions you should ask your content strategist to create a better user experience — and story — for your audience:

Characters: Can you describe our primary audience? Secondary?

Conflict: What do they want/need?

Journey: Where are they coming from and where do they need to go first? After that?

Resolution: What action should they take to make them happy?

Alignment: Do these answers align with business objectives?

Getting the answers to these questions will help inspire and enhance your designs and make the overall experience more effective.

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    Shelly Bowen is the founder of Pybop, a boutique content strategy consultancy dedicated to creating exceptional content for websites, mobile, and video. Contact Shelly by email.