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What should I ask our content strategist BEFORE starting design?

What should I ask our content strategist BEFORE starting design?

Great question. Before you start designing, here are several questions you should ask your content strategist to create a better user experience — and story — for your audience:

Characters: Can you describe our primary audience? Secondary?

Conflict: What do they want/need?

Journey: Where are they coming from and where do they need to go first? After that?

Resolution: What action should they take to make them happy?

Alignment: Do these answers align with business objectives?

Getting the answers to these questions will help inspire and enhance your designs and make the overall experience more effective.

Author Shelly Bowen

Shelly Bowen, Pybop's chief content strategist, has led teams of writers and creatives to develop websites and interactive content for more than 15 years. Read more about Shelly.

Contact Shelly

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