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What do all successful content strategy projects have in common?

What do all successful content strategy projects have in common?

We’ve been looking back on 2014 — a great year — and trying to figure out what we did differently to make it so rewarding. What did all the most successful content strategy projects have in common?

Two things spring to mind:

  1. MOMENTUM: The best projects had tight schedules. We were able to prioritize what we could achieve well and run our little hearts out to the launch date, then fall into a routine of analysis, creative problem-solving, and iteration. Momentum really is everything.
  1. content-coffee-chatONE-ON-ONE SIDE CONVERSATIONS: The most successful content strategy initiatives were definitely not the easiest ones. Collaboration was key — but even more importantly, one-on-one side conversations, offsite, helped improve understanding, develop content clarity, and create content solutions that were not initially obvious.

Is your content driven project stuck? Having difficulty achieving momentum? We would be more than happy to help rev things up for you this year! Let’s make it happen.

 

Author Shelly Bowen

Shelly Bowen, Pybop's chief content strategist, has led teams of writers and creatives to develop websites and interactive content for more than 15 years. Read more about Shelly.

Contact Shelly

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