Content in Motion Is Still Content, Right?
Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists? Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.
That’s too late to be efficient.
So many factors can influence the meaning of content — color, placement, size, organization, hierarchy, quantity, voice … and also motion.
Recently I spoke about content in motion at a webinar hosted by the Content Wrangler. Here’s a video recording of the talk — this should answer the question.
This video is intended for people who are starting to develop strategies and documentation for content in motion or who aren’t, but feel they should be.
In the presentation, Content in Motion, I cover:
- Responsibilities of a content strategist
- Types of motion to be aware of, including video, cinemagraphs, animations, animated gifs, and other types of moving content, with examples
- When and why use movement to convey message
- When content in motion might result in a negative response