Pybop Team

Exceptional web content doesn’t happen in a vacuum, thank goodness. Pybop collaborates with independent content strategists, web designers, award-winning interactive agencies, veteran web writers, SEO gurus, marketing and branding pros — and your in-house team — to help you share your brand story more effectively.

Shelly Bowen, Principal Content Strategist

Portait of Shelly Bowen, Content Strategist for Pybop, LLC

Shelly Bowen has produced and directed online content for more than 12 years. She has extensive experience both in-house as a content executive for multimillion dollar companies, including Intuit, Vistage, and RealAge (Hearst Corp.), and on the agency side as an independent content strategist for a wide range of industries, from insurance, healthcare, and education to organic food, fitness, retail, and mobile apps. Check out this portfolio of fabulous clients.

Shelly founded Pybop, LLC, in 2008 to help more smart, innovative businesses share their brand stories more effectively. Read Shelly Bowen’s full bio, connect @shelbow, or better yet, she’d love for you to say hello!

Carol Valdez, Senior Content Strategist

Carol Valdez, independent content strategist, content directorCarol Valdez is a whiz at educating and collaborating with others to execute simple and effective editorial processes and web content. A director of interactive online content projects for almost 10 years, and professional writer and editor for almost 20, Carol has crafted cross-channel digital content for publishers, retailers, and television personalities, from Oprah and Mister Rogers, to extensive work with RealAge, a health media company, and the award-winning PBS.

She once did a marathon on rollerblades, but now prefers bodysurfing, volunteering, and exploring parks and beaches with her family. Connect with Carol: @carolsvaldez.

Hilary Achauer, Senior Writer and Editor

Hilary Achauer senior web writer for PybopHilary Achauer writes targeted, results-driven web content. A professional writer and editor with more than 15 years’ marketing and communications experience, Hilary has written exceptional content for UCSD Health Services, the Rady School of Management, National University, the Moores Cancer Center, and Dr. Oz’s Transformation Nation, and continues to write and edit for the CrossFit Journal.

Hilary once competed as an amateur boxer, but traded her gloves for barbells and now trains and coaches at CrossFit Pacific Beach. A former children’s books editor, Hilary loves reading to her kids and dreams of the day they are old enough for a family surf trip. Connect with Hilary: @hilary6minutes.