How do you go about creating an SEO-first content strategy? Hmm, let’s think about this one. Audience-First or SEO-First Content Strategy? We recently developed a content strategy proposal for a software company, and it included a basic level of SEO research, which we include whenever our client doesn’t have an SEO consultant or expert already on it. After all, knowing what people are searching for can help you shape and direct the content. But that’s only part of the puzzle. Our projects are what we call “audience-first” content strategies. In other words, we’re asking, Who’s going to use this content?…
Which conferences are best for content strategists? The best content strategy conferences in 2017 will focus on the things you want to learn … and the people you want to meet. There are hands-on how-to conferences, marketing-focused conferences, inspirational and ideation conferences … the important thing is to get out there and see what people are thinking, creating, and sharing. And meet people. Lots of people. Here’s a selection of 2017 conferences that content strategists, content managers, and web writers might be interested in.
Content in Motion Is Still Content, Right? Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists? Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.
Nine Common Content Strategy Mistakes Why Aren’t My Leads Converting? 9 Common Mistakes from Shelly Bowen In the last eight years working with clients at Pybop, I’ve seen some trends. Especially with regard to converting leads to loyal … subscribers, buyers, patients, students or or whatever you’re helping your audience do. Flip through these slides or listen to this follow up podcast at the San Diego American Marketing Association.
Your team knows content strategy and a good old fashioned brand narrative will support the business and audience goals — and help differentiate you. But the CEO and executive team are not convinced. What do you do? Here’s a place to start.
Your online reputation … your whole business … depends on trust. So how can you leverage website content to make something so subjective — audience trust — happen for you? Watch this quick video and get 10 tips.
Promise Value … Then Live Up to It. One of the best ways to collect quality email addresses from your target audience is to promise something of value. Then follow through on that value. But then … how frequently can you email them without them unsubscribing?
It’s easier to close a client who finds you than one you go out and find. For sure. So how can we help them find us? Inbound marketing. Thought leadership. And first impressions. Think about becoming a magnet for the right audience. Become easily findable, irresistible, and believable. Here’s where to start.
What Makes People Care? What do you do when you’ve just spent a bunch of time and money redesigning your whole web experience, paid money to direct traffic to it, and then … nothing? No one calls, clicks, shares, sticks around, signs up, or buys?
Here’s the big question: When your digital content marketing efforts aren’t driving the leads, sales, or revenue that they used to, can content strategy help? Absolutely. Here’s how.