“The more content the better, right? So why bother doing a content audit? And why do you recommend doing one every six months to a year?” Great question. A content audit (also frequently called a content inventory) is like opening up the hood of your car and realizing that your engine has been taken over by squirrels. Okay, not exactly like that. But the content audit is certainly revealing and often surprising to clients. Here’s what I discovered in the last few website content audits I’ve completed:
It’s never okay to copy someone else’s content … or to be copied … without permission, even if the source is credited. I do, however, understand the feelings of flattery when your content gets copied. Especially when it’s copied by a bigger or more popular source than yours, and you’d like a relationship with them. But before you let it slide, please understand copying is copyright infringement. Also, repetitive content on the web can hurt your SEO. What’s more, with copied content, true attribution becomes fuzzy, so even though it has a credit, it may be missed. Here’s how to…
Not creating content isn’t saving you time and money. It’s costing you. You know that not getting your voice and story out there is slowing you down … even holding you back … from reaching your business goals. But how do you fit it in? Here are a few content strategy ideas to help you get on a consistent schedule of showing off your expertise, inspiring brand loyalty, and keeping your audience close. Even if you’re short on time and resources.
Using similar language and a strong consistent voice in your web content is great for branding. But talking about the same thing in the same way over and over can be a bore. And it can hurt your credibility, stickiness, and search results. So what do you do?
We curate the most popular events and conferences for content strategists, writers, and editors each year. So many to choose from around the world! Here’s the latest list for 2016. Looking for the best 2017 content strategy conferences?
Recently a software company asked me this question, and then proceeded to show me lots of emails that were not working. In quickly reviewing these emails, I noticed there was a lot going on. Lots of energy, lots of questions, lots of pictures, lots of things to do. If your lead generation (or targeted) emails aren’t working, here are a few things to try:
Have you ever been caught up in a really good story, but then realize it’s got a lot of plot holes? Or on the flip side, have you ever read, listened to, or watched a really good story, and you really want to remember it, but you’re just having a hard time paying any attention?
We’ve been looking back on 2014 — a great year — and trying to figure out what we did differently to make it so rewarding. What did all the most successful content strategy projects have in common? Two things spring to mind: