Not creating content isn’t saving you time and money. It’s costing you. You know that not getting your voice and story out there is slowing you down … even holding you back … from reaching your business goals. But how do you fit it in? Here are a few content strategy ideas to help you get on a consistent schedule of showing off your expertise, inspiring brand loyalty, and keeping your audience close. Even if you’re short on time and resources.
Using similar language and a strong consistent voice in your web content is great for branding. But talking about the same thing in the same way over and over can be a bore. And it can hurt your credibility, stickiness, and search results. So what do you do?
We curate the most popular events and conferences for content strategists, writers, and editors each year. So many to choose from around the world! Here’s the latest list for 2016. Looking for the best 2017 content strategy conferences?
Recently a software company asked me this question, and then proceeded to show me lots of emails that were not working. In quickly reviewing these emails, I noticed there was a lot going on. Lots of energy, lots of questions, lots of pictures, lots of things to do. If your lead generation (or targeted) emails aren’t working, here are a few things to try:
Have you ever been caught up in a really good story, but then realize it’s got a lot of plot holes? Or on the flip side, have you ever read, listened to, or watched a really good story, and you really want to remember it, but you’re just having a hard time paying any attention?
We’ve been looking back on 2014 — a great year — and trying to figure out what we did differently to make it so rewarding. What did all the most successful content strategy projects have in common? Two things spring to mind:
You’re flying down a hill on your bicycle in high gear, the wind in your face, and you see a left turn up ahead, and you know there’s an uphill climb just beyond the turn, and you make the turn fast and steady, then downshift to keep up the momentum and speed … but then it happens.
Last updated September 30, 2015 With a new year, it’s time to get new ideas for content strategy! Go forth and gather them from the following popular 2015 content strategy conferences and others — like marketing, mobile, website, and design conferences — that content strategists should go to, you know, to be well-rounded.
It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if you are a large organization. But what happens when their content doesn’t have the quality, tone, or detail that you need?