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Any tips on writing really effective lead gen emails?

By | September 29, 2015 |

Recently a software company asked me this question, and then proceeded to show me lots of emails that were not working. In quickly reviewing these emails, I noticed there was a lot going on. Lots of energy, lots of questions, lots of pictures, lots of things to do. If your lead generation (or targeted) emails aren’t working, here are a few things to try:

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How do we get people to believe in our brand story?

By | February 9, 2015 |

Have you ever been caught up in a really good story, but then realize it’s got a lot of plot holes? Or on the flip side, have you ever read, listened to, or watched a really good story, and you really want to remember it, but you’re just having a hard time paying any attention?

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What’s the secret to keeping creatives productive?

By | January 5, 2015 |

You’re flying down a hill on your bicycle in high gear, the wind in your face, and you see a left turn up ahead, and you know there’s an uphill climb just beyond the turn, and you make the turn fast and steady, then downshift to keep up the momentum and speed … but then it happens.

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2015 Content Strategy Conferences: Which events are best?

By | December 10, 2014 |

Last updated September 30, 2015 With a new year, it’s time to get new ideas for content strategy! Go forth and gather them from the following popular 2015 content strategy conferences and others — like marketing, mobile, website, and design conferences — that content strategists should go to, you know, to be well-rounded.

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How do I keep internal content from competing?

By | November 13, 2014 |

It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if you are a large organization. But what happens when their content doesn’t have the quality, tone, or detail that you need?

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Do content strategy best practices fail?

By | September 8, 2014 |

Forget What You Think You Know After working with so many companies on content and content strategy over the last 10 years, patterns emerge. This has given me some confidence. Some structure. And many content strategy best practices. Every once in a while, though, best practices slap back.

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Does content strategy influence sales strategy?

By | May 14, 2014 |

I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of a birdwalk, and before I knew it, we were in the realm of the sales funnel and sales strategy.

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Can we start writing before the content strategy is complete?

By | March 13, 2014 |

Dear Client, You are awesome. Your deadlines are insane, and truly impossible to pull off with any sense of confidence. And yet still, awesome. You do know that one thing simply must come before the other, even with a team of five writers and editors and proofreaders, right? How can we write before the strategy is complete? How can one proofread — let alone ensure alignment with strategy — before the content is created?

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