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All posts by Shelly Bowen

2017 content strategy conferences: which ones are best?

By | January 19, 2017 |

Which conferences are best for content strategists? The best content strategy conferences in 2017 will focus on the things you want to learn … and the people you want to meet. There are hands-on how-to conferences, marketing-focused conferences, inspirational and ideation conferences … the important thing is to get out there and see what people are thinking, creating, and sharing. And meet people. Lots of people. Here’s a selection of 2017 conferences that content strategists, content managers, and web writers might be interested in.

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Are content strategists responsible for content in motion? (Webinar)

By | January 12, 2017 |

Content in Motion Is Still Content, Right? Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists? Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.

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Why aren’t my leads converting? (Slides and podcast)

By | November 3, 2016 |

Nine Common Content Strategy Mistakes Why Aren’t My Leads Converting? 9 Common Mistakes from Shelly Bowen In the last eight years working with clients at Pybop, I’ve seen some trends. Especially with regard to converting leads to loyal … subscribers, buyers, patients, students or or whatever you’re helping your audience do. Flip through these slides or listen to this follow up podcast at the San Diego American Marketing Association.

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Email frequency: how often should we email leads?

By | June 28, 2016 |

Promise Value … Then Live Up to It. One of the best ways to collect quality email addresses from your target audience is to promise something of value. Then follow through on that value. But then … how frequently can you email them without them unsubscribing?

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Can content strategy help with inbound marketing?

By | May 9, 2016 |

It’s easier to close a client who finds you than one you go out and find. For sure. So how can we help them find us? Inbound marketing. Thought leadership. And first impressions. Think about becoming a magnet for the right audience. Become easily findable, irresistible, and believable. Here’s where to start.

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