How is content strategy for health organizations different?
| February 15, 2018Pharmaceutical, medical device, healthcare systems … they are all designed to help people live better lives, while staying fiscally healthy themselves. Companies and their content professionals must strive to balance the needs of the patient with the needs of the organization in their health content strategy. The more patient-centric the organization’s mission, the easier the job. That said, content strategy for health and healthcare organizations isn’t that much different from other business-, consumer- or student-focused entities. The audience comes first. We all know it, yet rarely do we see it practiced in the wild. After supporting a variety of health-related…