It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if you are a large organization. But what happens when their content doesn’t have the quality, tone, or detail that you need?
Category Archives: Content Management
Last month I spoke to designers and developers at the Inspire Conference in Europe about how content strategy can make design shine. I focused on traditional web and digital design processes, but as the day moved along, new questions started to poke at me:
How can we, as creators, as creative problem-solvers, continue to evolve as we build walls of best practices around us?
If you read the answer to How Do I Measure Content Strategy ROI?, you saw that one way to measure content strategy ROI is to use this formula: the value of content strategy equals the benefits minus the costs (Value = Benefits – Costs). Here’s more detail about 7 potential benefits of content strategy to help you build the case for content strategy in your organization. Some of these benefits are influential and some are monetary … it’s always good to aim for a mix
Although the terms “content architecture” and “information architecture” seem interchangeable, and in fact, there are often overlapping principles and responsibilities, they do different things. And you need both. Here are my definitions of content architecture and information architecture, and how content strategy fits in.
What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this web content strategy chart: