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Category Archives: User Experience

Are content strategists responsible for content in motion? (Webinar)

By | January 12, 2017 |

Content in Motion Is Still Content, Right? Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists? Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.

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How do we create effective content for diverse audience types?

By | February 5, 2016 |

Do Multiple Audiences Mean Tripled Content Efforts? How can you have a consistent brand voice and story, but appeal to different types of audiences? How do you do it when you have limited time and resources? Once you complete your audience analysis and core messaging priorities, both integral parts of your content strategy, you may be asking yourself a questions like these, too. Here’s a place to start:

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How do I keep internal content from competing?

By | November 13, 2014 |

It’s possible — very likely in fact — that the content you are responsible for relies on the content that other people are responsible for (and visa versa). Especially if you are a large organization. But what happens when their content doesn’t have the quality, tone, or detail that you need?

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Does content strategy influence sales strategy?

By | May 14, 2014 |

I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of a birdwalk, and before I knew it, we were in the realm of the sales funnel and sales strategy.

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How do you create USEFUL user personas?

By | December 3, 2013 |

Answer updated March 7, 2016 Creating in-depth user personas that truly represent your target audience is a science. It can take a lot of research, time, and sometimes tens of thousands of dollars. But everyone needs to start somewhere, right? Here’s a quick and dirty creative approach: First: What Is a User Persona? How Do You Create a User Persona? How Do You Make User Personas Useful?

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How do we leave customers with an awesome feeling?

By | December 22, 2009 |

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem. I contact customer service via an online form. The next day, I get an email from Grace, explaining that what I wanted to do wasn’t a core function, but there was an easy work-around. The email came from an “info@” address, and though I was sure it would go into a folder somewhere on some server, I…

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How do we encourage repeat visitors to our website?

By | November 19, 2009 |

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit. People will leave. It’s inevitable. But can you help guarantee their return? Sure. 6 Easy Ways to Increase Repeat Visits to Your Site Here are a few ideas to help inspire people to return to your site: Give them a reason to come back in the first place. Provide valuable, dynamic, evolving content: ideas, articles, pictures,

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