I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of a birdwalk, and before I knew it, we were in the realm of the sales funnel and sales strategy.
Category Archives: User Experience
Answer updated March 7, 2016 Creating in-depth user personas that truly represent your target audience is a science. It can take a lot of research, time, and sometimes tens of thousands of dollars. But everyone needs to start somewhere, right? Here’s a quick and dirty creative approach: First: What Is a User Persona? How Do You Create a User Persona? How Do You Make User Personas Useful?
So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem. I contact customer service via an online form. The next day, I get an email from Grace, explaining that what I wanted to do wasn’t a core function, but there was an easy work-around. The email came from an “info@” address, and though I was sure it would go into a folder somewhere on some server, I…
This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit. People will leave. It’s inevitable. But can you help guarantee their return? Sure. 6 Easy Ways to Increase Repeat Visits to Your Site Here are a few ideas to help inspire people to return to your site: Give them a reason to come back in the first place. Provide valuable, dynamic, evolving content: ideas, articles, pictures,
Grassroots campaigns are much like social media campaigns. Or at least, they should be. Here’s a quick story. Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?” Grr, shake, turning away. Wait: “What did you say?” He repeats. It’s a political question. And Yes. I do believe. I stop. Nice catch, bearded grassroots guy. But after his spiel — which was not necessary, I already said Yes — he wants a credit
Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want. Hey cool, a new organic coffee shop in my neighborhood! An upcoming open house at my favorite art gallery. A new book by my favorite author… Oh, right … what about those other ads? The flashing ads. The dancing, sliding, morphing ads. The ads that