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Category Archives: User Experience

Does content strategy influence sales strategy?

By | May 14, 2014 |

I met with a new client to talk specifically about core messaging priorities and how they align with the business’ and customers’ needs. But we went on a bit of a birdwalk, and before I knew it, we were in the realm of the sales funnel and sales strategy.

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How do you create USEFUL user personas?

By | December 3, 2013 |

Answer updated March 7, 2016 Creating in-depth user personas that truly represent your target audience is a science. It can take a lot of research, time, and sometimes tens of thousands of dollars. But everyone needs to start somewhere, right? Here’s a quick and dirty creative approach: First: What Is a User Persona? How Do You Create a User Persona? How Do You Make User Personas Useful?

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How do we leave customers with an awesome feeling?

By | December 22, 2009 |

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem. I contact customer service via an online form. The next day, I get an email from Grace, explaining that what I wanted to do wasn’t a core function, but there was an easy work-around. The email came from an “info@” address, and though I was sure it would go into a folder somewhere on some server, I…

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How do we encourage repeat visitors to our website?

By | November 19, 2009 |

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit. People will leave. It’s inevitable. But can you help guarantee their return? Sure. 6 Easy Ways to Increase Repeat Visits to Your Site Here are a few ideas to help inspire people to return to your site: Give them a reason to come back in the first place. Provide valuable, dynamic, evolving content: ideas, articles, pictures,

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Any grassroots campaign content advice?

By | July 24, 2009 |

Grassroots campaigns are much like social media campaigns. Or at least, they should be. Here’s a quick story. Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?” Grr, shake, turning away. Wait: “What did you say?” He repeats. It’s a political question. And Yes. I do believe. I stop. Nice catch, bearded grassroots guy. But after his spiel — which was not necessary, I already said Yes — he wants a credit

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How do we get our editorial and advertising policies to work well and play nice?

By | October 27, 2008 |

Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want. Hey cool, a new organic coffee shop in my neighborhood! An upcoming open house at my favorite art gallery. A new book by my favorite author… Oh, right … what about those other ads? The flashing ads. The dancing, sliding, morphing ads. The ads that

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