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Category Archives: Social Media Content

Should Pinterest be part of our content strategy?

By | February 27, 2012 |

Pinterest is a fabulous concept. User-curated content? Brilliant. The ability to collect and share images in meaningful themes? I love it. And for businesses, it’s another vibrant way to enrich your brand story. So why don’t I recommend it as part of your content strategy?

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What are the ingredients of great social media content?

By | July 9, 2010 |

  Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps. To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — strike that, now four! — people who asked me about social media content this past week. Your pie will vary based on your objectives: the slices will be in different proportions and

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How do we maximize Twitter for business?

By | February 1, 2010 |

A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart. But how do you keep up? Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account An impersonal corporate Twitter account, one that’s under your brand name with no “real” person identified, can prove successful if you provide useful company information, such as exclusive deals, product info, sales, and events. Take a look at The North Face, Merrell, DWR, Modernica, Piperlime, Dell Outlet, Amazon, and Sephora. Option 2: Give Each…

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Any grassroots campaign content advice?

By | July 24, 2009 |

Grassroots campaigns are much like social media campaigns. Or at least, they should be. Here’s a quick story. Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?” Grr, shake, turning away. Wait: “What did you say?” He repeats. It’s a political question. And Yes. I do believe. I stop. Nice catch, bearded grassroots guy. But after his spiel — which was not necessary, I already said Yes — he wants a credit

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Do you have any Twitter writing tips for businesses?

By | February 9, 2009 |

More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type of medium. Here are some writing tips and guidelines to help you successfully connect with your customers on one of the many social media platforms, Twitter: Sincerity rules. Drop the jargon and write

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