What’s included in content strategy kickoff?
| April 24, 2018Your Content Strategy Kickoff Setting expectations throughout a project is obviously important, but I still often forget to address this question: what’s on the agenda for a content strategy kickoff? And who should attend? Each project is different of course. Your meeting with the content strategist might be in person or virtual. Invite anyone who will either be hands-on involved in touching or influencing the content or who needs to sign off on it. Including stakeholders in the content strategy process is extremely important. If they understand the context and approach to your project, the more likely they’ll be satisfied…