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Category Archives: Visual Communication

Are content strategists responsible for content in motion? (Webinar)

By | January 12, 2017 |

Content in Motion Is Still Content, Right? Designers and developers have been playing with content in motion for years. User experience designers consider it an imperative tool. But content strategists? Largely, we’ve been paying attention only after it’s created and presented to us. When we see it in context, we can’t help but add our two cents.

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Do I really need a responsive website?

By | June 25, 2013 |

Yes. Over the last year or two, developers have been fine-tuning the process to create responsive — or adaptive — web designs. This is a huge advancement for user experience and the development process. And a big deal to content strategists. Part of telling a great brand story is knowing where your audience is consuming the story. Is it on a giant screen above a stage? Or on a smartphone in their hand? The cool thing about responsive design is that it doesn’t

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Any new geeky terms content strategists should know?

By | June 12, 2013 |

When building a mobile, video, or web content strategy and working with all the players who pull together an online content project, it’s helpful to know what the heck they are talking about when they start using new technical terms or old terms in new ways. Here are quick definitions of some content strategy-related terms I keep hearing lately: 1. Mo-Graph Video content strategy and video content production are probably on your list of to-dos. Videos can certainly help attract attention or explain a

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The Interactive World of Mobile: Where do editors fit?

By | May 20, 2013 |

Do You Need a Mobile Editor? Does your mobile project need an editor? And will any professional editor do? The Interactive World of Mobile: Where Do Editors Fit? by Shelly Bowen Can a traditional editor be a mobile editor? The editing skills are the same, but the overall experience is very different from traditional or even web editing, specifically: Mobile development process is faster and more collaborative Change happens more quickly The output is so much smaller These things seem obvious, but they really affect an editor’s work. Editors of mobile must become agile editors. What Makes an Agile Editor?…

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Do I need a video content strategy before writing?

By | April 25, 2013 |

“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story. I recently wrote a one-minute video script for a brand introduction video. It included voiceover, visual text, and descriptions of imagery for context. I admit, I had more fun than I’ve had creating content in a long time. The voice, the rhythm, even the

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Our team is in a design and content rut! Help?

By | January 8, 2013 |

Last month I spoke to designers and developers at the Inspire Conference in Europe about how content strategy can make design shine. I focused on traditional web and digital design processes, but as the day moved along, new questions started to poke at me:
How can we, as creators, as creative problem-solvers, continue to evolve as we build walls of best practices around us?

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How does content strategy help design?

By | December 11, 2012 |

At the Inspire Conference in Leiden, The Netherlands, I talk about how content strategy can make your design shine. Here are some additional resources for designers who need to act like or champion for content strategists.

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We need a mobile app. How can my content team help?

By | November 9, 2012 |

For the last few months, I’ve been working on a mobile app from the ground up. A stand-alone, paid iOS app. For children. It’s been quite a journey for this former kids’ book editor turned digital content strategist, and I’ve just started to process everything that has had to happen — the project pieces flew at me fast and quick and curvy. A few colleagues have asked me to explain what going mobile entails and how it will affect writers, editors, and

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Do I need content strategy for a Kickstarter campaign?

By | August 8, 2012 |

Funny you ask. Twenty-eight days ago, I launched a Kickstarter campaign for Red Piggy Press to test an interactive children’s book concept and raise seed money. We have 48 hours left. Two days. And as of this moment, we have not reached our $15,000 goal. If we don’t, we get nothing. This suddenly feels like a high stakes game. If we raised next to nothing, the test would have been clear. But getting very close so very near the deadline … this sounds like a

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Can a content strategist also be a visual communicator?

By | November 10, 2011 |

Absolutely! Content strategy involves all methods of communicating — not just text, but also art, video, audio, etc. I even apply it to random situations, like, just recently, I volunteered to raise money for a good cause. Along with all the top-notch, award-winning creative agencies in San Diego — I volunteered to decorate a canvas for Ad2 San Diego Cause Marketing Night to benefit My Girlfriend’s Closet, a non-profit organization that clothes teen girls in need. What was I thinking? Watch a Content Strategist Paint for a Good Cause from Shelly Bowen on Vimeo. [Link to video above: http://vimeo.com/31911404] At…

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