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Category Archives: All Content Strategy Questions

How do we leverage the competition to improve content?

By | June 17, 2009 |

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works. Can you leverage that? Oh, yes. First, don’t copy. Ok, that’s obvious. But for some reason it seems to be a human instinct. When we see something we like, we emulate. We copy structure. Tone. Colors. Words. Copying is the highest form of flattery, right? But you

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Reputation Management (Software): Do You Need It?

By | April 29, 2009 |

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself. Good talk or bad — this is great information to feed into your overall content strategy. Traditionally, your PR firm tracks and manages the publicity. But when the discussion becomes a cloud of voices, and you’d like to maintain your brand and build customer

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How do we reach more people with content?

By | November 18, 2008 |

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach. Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing off its value. But there’s something else you — you, the expert in your industry — could provide your customers. Content. What information about your industry would potential clients find valuable? What types

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Should we consider a seasonal content strategy?

By | November 7, 2008 |

Once your web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look at your seasonal content strategy and how it fits within your overall marketing strategy. When Are Your Peak Seasons? Every Web site has highs and lows in terms of site traffic and sales.

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How do we get our editorial and advertising policies to work well and play nice?

By | October 27, 2008 |

Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want. Hey cool, a new organic coffee shop in my neighborhood! An upcoming open house at my favorite art gallery. A new book by my favorite author… Oh, right … what about those other ads? The flashing ads. The dancing, sliding, morphing ads. The ads that

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How do we get SEO copy writing just right?

By | October 20, 2008 |

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal: To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own. A great SEO specialist will also have one eye on the type of traffic — people who actually need your product or service. Most SEO experts approach optimization in two ways: by adjusting the code of your

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