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Category Archives: Web Writing and Editing

Help! I’m having trouble getting blog traction …

By | January 26, 2012 |

About That Blog You’re Planning … Yeah, that one. The one that seems difficult to get started. Let’s talk about that. But first, a story about tea. I recently had to give up caffeine. Not forever, I hope. But for now, I’ve switched from morning French Roast to tea. I know next to nothing about tea, except that I like black and green teas and both are caffeinated. I poked around at major tea company websites, Yogi Tea, Celestial Seasonings, The Republic of Tea, but I didn’t find much. What am I looking for? I guess I want to fall…

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How do we send a truly personal message to masses of people?

By | January 9, 2012 |

I’m getting ready to discuss content strategy for the communications of a CEO of a large organization. How will this strategy capture his personality, his voice, his mission? How will each person who receives the communication — thousands and thousands of individuals — feel like this is a personal letter and be compelled to respond?

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Content Strategy: Can we just make it up?

By | October 11, 2011 |

“Just make it up,” I advised a client — actually the whole project team — when they were stuck and debating on how to proceed with part of their campaign. Silence. Uh-oh. The looks I got, I might as well have said, “Just throw your money out the window.” I laughed, but I couldn’t back down, because I meant it. I plunged on, “That’s what I do.” No Bibliography Required This fear or resistance of invention — of making something up — is holding a lot of us back. It’s as if we’re looking for a book or resource or…

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Any ideas for sparking a fresher voice for our content?

By | June 29, 2011 |

We’ve reached altitude. I power up my laptop and review my notes. It’s time to build a personality, a voice and tone for my client’s new interactive health initiative. Voice is a key element to a content strategy, and one that usually comes easily to me. But not this time. I have to resort to … haiku?

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Should we be posting photos every day?

By | March 4, 2010 |

They say a photo a day is worth a thousand words. And yes,  those “words” count toward: Building a social community, Connecting with friends and colleagues, Engaging with an audience, Being more “human” in this virtual world, Gaining knowledge and ideas around your business, and Improving SEO and findability. Just because we may not be photographers professionally — we may not even have a physical product to represent visually — doesn’t mean we can’t snap a photo. That said, be sure to hire a professional for your evergreen website content! How to Make a Photo a Day Work for Your…

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How do we maximize Twitter for business?

By | February 1, 2010 |

A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart. But how do you keep up? Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account An impersonal corporate Twitter account, one that’s under your brand name with no “real” person identified, can prove successful if you provide useful company information, such as exclusive deals, product info, sales, and events. Take a look at The North Face, Merrell, DWR, Modernica, Piperlime, Dell Outlet, Amazon, and Sephora. Option 2: Give Each…

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