was successfully added to your cart.

Category Archives: Writing for SEO

What’s the best way to repurpose content?

By | February 5, 2019 |

Refresh. Redirect. Repurpose. If you haven’t done a content audit of your publicly facing website content in the last 12 months, you are due. It’s the number one way to discover lots of ways to repurpose content, and repurposing is the number one way to cut back on content creation costs while optimizing your site for visitors and SEO. Here’s how to get started repurposing content: Start with a content inventory. An inventory simply lists and makes you aware of all the content that you have available for people to find. Here’s one way to check: type “site:www.yoursite.com” without the…

Read More

What are your mobile editing best practices?

By | April 12, 2018 |

I was recently invited to speak to some local San Diego writers and editors about mobile editing best practices. For the most part, mobile editing best practices are the same as web editing best practices. With just a few tweaks. Nine Mobile Editing and Writing Best Practices Here are 9 mobile editing best practices you need to consider when thinking about mobile content. Also check out the full presentation. All digital content should be mobile friendly. If you are a digital editor or writer, you are a mobile editor and writer too. Prioritize your core messages with key stakeholders. Create scannable,…

Read More

What’s so wrong with FAQs? (And six ways to improve them)

By | June 19, 2017 |

Your website’s FAQ page is working hard to sabotage you. At some point during your content strategy and content writing process, you’ll end up with some loose ends; content that you don’t want to call too much attention to, but you don’t want to delete because it’s important stuff — these are FAQs. It happens to just about every content strategy project. But if you’re tempted to gather up all that miscellaneous and toss them onto an FAQ page, then bury the link in the footer and link to it “subtly” throughout the content as needed, please wait. This strategy…

Read More

How do we create an SEO content strategy?

By | May 15, 2017 |

How do you go about creating an SEO-first content strategy? Hmm, let’s think about this one. Audience-First or SEO-First Content Strategy? We recently developed a content strategy proposal for a software company, and it included a basic level of SEO research, which we include whenever our client doesn’t have an SEO consultant or expert already on it. After all, knowing what people are searching for can help you shape and direct the content. But that’s only part of the puzzle. Our projects are what we call “audience-first” content strategies. In other words, we’re asking, Who’s going to use this content?…

Read More

What are the benefits of a content audit?

By | January 25, 2016 |

“The more content the better, right? So why bother doing a content audit? And why do you recommend doing one every six months to a year?” Great question. A content audit (also frequently called a content inventory) is like opening up the hood of your car and realizing that your engine has been taken over by squirrels. Okay, not exactly like that. But the content audit is certainly revealing and often surprising to clients. Here’s what I discovered in the last few website content audits I’ve completed:

Read More

How do I create an awesome company blog?

By | November 13, 2013 |

“I want to start a blog for my company; where do I start?” I’ve been getting that question fairly frequently lately. If you are planning on starting or revamping your company’s blog, here’s your to-do list for success: Blog Content Strategy Checklist (Download the printable PDF version.) Establish blog objectives with decision makers Identify core messaging priorities to support objectives Audit potential content sources Create editorial guidelines (voice, tone, length, reading level) Develop editorial calendar (content categories, frequency, topic ideas) Ensure you have the people resources to support this

Read More

Any new geeky terms content strategists should know?

By | June 12, 2013 |

When building a mobile, video, or web content strategy and working with all the players who pull together an online content project, it’s helpful to know what the heck they are talking about when they start using new technical terms or old terms in new ways. Here are quick definitions of some content strategy-related terms I keep hearing lately: 1. Mo-Graph Video content strategy and video content production are probably on your list of to-dos. Videos can certainly help attract attention or explain a

Read More

Should we be posting photos every day?

By | March 4, 2010 |

They say a photo a day is worth a thousand words. And yes,  those “words” count toward: Building a social community, Connecting with friends and colleagues, Engaging with an audience, Being more “human” in this virtual world, Gaining knowledge and ideas around your business, and Improving SEO and findability. Just because we may not be photographers professionally — we may not even have a physical product to represent visually — doesn’t mean we can’t snap a photo. That said, be sure to hire a professional for your evergreen website content! How to Make a Photo a Day Work for Your…

Read More