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Category Archives: Writing for SEO

How do we reach more people with content?

By | November 18, 2008 |

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach. Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing off its value. But there’s something else you — you, the expert in your industry — could provide your customers. Content. What information about your industry would potential clients find valuable? What types

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How do we get SEO copy writing just right?

By | October 20, 2008 |

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal: To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own. A great SEO specialist will also have one eye on the type of traffic — people who actually need your product or service. Most SEO experts approach optimization in two ways: by adjusting the code of your

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