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Category Archives: Writing for SEO

Any quick SEO writing or editing tips to refresh the site?

By | July 1, 2009 |

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand? This is what people see in the organic search results (not the paid search ads) when they search for you. They may search for your brand name, a generic industry-specific word, or a niche word to have you rise up in search results. How do you look? Try This Open a new “private” window in your favorite browser (to avoid cookies). Type your brand name

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How do we reach more people with content?

By | November 18, 2008 |

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach. Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing off its value. But there’s something else you — you, the expert in your industry — could provide your customers. Content. What information about your industry would potential clients find valuable? What types

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How do we get SEO copy writing just right?

By | October 20, 2008 |

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal: To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own. A great SEO specialist will also have one eye on the type of traffic — people who actually need your product or service. Most SEO experts approach optimization in two ways: by adjusting the code of your

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