Pybop’s content strategy techniques drive results for exceptional companies. Here are a few health, technology, and education (mini) content strategy case studies.



Legacy Health Strategies

Custom Brand Charter Workshop sessions and content strategy for interactive health awareness campaigns initiated by pharmaceutical and health organizations.

“If wasn’t for Shelly, we wouldn’t have such as successful program! [She’s] incredibly flexible and accommodating.”

— Liz St. John, VP, Client Services


Sharecare/RealAge, Health Media

Web content strategy, concept creation, and web writing for Dr. Oz’s “Transformation Nation,” a 7-step interactive health program that supported a TV show.

“I believe Shelly Bowen is the architect behind more users taking interactive health assessments than any other person in the world! I love how she developed functionality and creative solutions even with our limited timeframe and resources.”

— Rich Benci, EVP, Business Development


Premier, Inc

Content strategy, editorial style guide, and content consulting for a full site rebranding and redesign.

“Shelly [Bowen] jumped right in and created a well though-out presentation and [content] strategy. She truly was part of our team, not just a consultant, when presenting findings and recommendations to our client.”

— Bill Baker, Digital Services Director




Krux Enterprise Technology

Content strategy for new site design, ongoing branding and product launches.

“Shelly hopped on board so quickly and productively! I’m already a big fan … and very impressed that she got the business Krux is in so fast. All accurate.”

— Baochi Nguyen, Marketing Director


Zaarly, Consumer & Small Business Software Service

Accelerator and content strategy for ongoing content marketing initiatives, user experience, and blog

“Working with Pybop is always enlightening. Shelly brings both skill and wit to the table and the results are always more enlightening and effective than I was aiming for.”

— Matthew Smith, Creative Director


TransPak, Packaging, Crating, and Logistics Software and Services

Content strategy and content development for complete new site redesign and scriptwriting for promotional video.

“Remind me what we did without you? We don’t want to do another project without Pybop.”

— Ann Douglas Jesson, Creative Director, BCW

Logistics Services Content Strategy Case Study


Education Content Strategy Case Study

University of San Diego, California

Web content strategy and IA for full university site redesign.

“Shelly Bowen’s expert knowledge in content strategy, user personas, and core messaging provided us with the necessary tools to launch a successful project — [it] couldn’t have been possible without Shelly.”

— Shay Pessah, Senior Designer and Web Developer

Education Content Strategy Case Study

Joan B. Kroc School of Peace Studies

Web content strategy and facilitation, content management, IA consultation, web editing, and writing direction for site redesign.

“Shelly ensured our project was delivered successfully by achieving what we otherwise could not: help those challenged by change to feel they were owners of the project and to look at their content from a user’s perspective. Shelly made all the difference: I highly recommend her services.”

— Louis Cappella, Assistant Dean for Administration and Operations

Education content strategy case study

LexVid, Continuing Professional Education/Technology

Ongoing content strategy accelerators for legacy and new brand creation for online education software and service.

“Working with Pybop … we get specific content ideas; it really focuses our thinking and helps filter out the unnecessary.  Pybop’s Accelerator sessions are like a Hotwheels Rocket Launcher for our business.”

— Bryan Monroe, CEO

“Shelly [Bowen] is the master of ‘Why didn’t we think of that?'”

— Jeff Webb, VP of Operations

Education content strategy case study

More Exceptional Brands


  • Citrix
  • Intuit/TurboTax
  • Curvo: Spend Management Software
  • Clearstory Digital Publishers
  • Cricket Communications
  • Equality Rewards
  • Hypertable
  • Network Fleet (now Verizon)
  • Profitline
  • Algebraix Data/Algebrize
  • Simco Electronics
  • VMWare


  • UCSF: Neurology Department
  • The Institute of Brain and Society (nonprofit)
  • American Lung Association (nonprofit)
  • AIG Direct/Matrix Direct
  • Better Life Mobility
  • DJO Global: Health Devices
  • Dr. Oz Show/Sharecare
  • TechSpring Health
  • Downtown San Diego Partnership (nonprofit)
  • Hoops for Hope/Soccer for Hope (nonprofit)
  • Intercare
  • RealAge (Hearst Corp)


  • University of San Diego School of Business
  • UCSF
  • USD Admissions
  • USD College of Arts and Sciences
  • U.S. University (Nursing)
  • Educated Investor
  • USD Enterprise Resource Planning and Technology
  • USD School of Engineering
  • Animation Mentor


  • Barona Casino
  • Blue Sky Resumes
  • California State Parks
  • Cofa Media
  • Incubate/Elevated
  • Inspire U.S. (nonprofit)
  • Life+Gear
  • USAopoly
  • Shea Homes


Let’s make the content exceptional, too. Send us a message and we’ll set up an introductory phone call.

Email Shelly