Exceptional Clients Make a World of Difference

Pybop’s content strategy process and brand storytelling techniques drive results for exceptional companies. Although the business goals may be different for each company, the results are always the same: Pybop Provides Exceptional Web Content.

Healthy Lifestyle, Health Media, Healthcare


health content strategy

Legacy Health Strategies
Content strategy, concept creation, and interactive writing for several online and in-person health awareness campaigns initiated by pharmaceutical companies.

“We expect to receive FDA approval on Friday – which means everything Shelly did all year goes LIVE! If wasn’t for Shelly, we wouldn’t have such as successful program!” — Liz St. John, VP, Client Services

Dr. Oz Show, health media company

The Dr. Oz Show / Sharecare: Million Dollar You
Web content strategy, concept creation, and web writing for “Transformation Nation,” a 7-step interactive health program that supported a TV show.

“I believe Shelly Bowen is the architect behind more users taking interactive health assessments than any other person in the world! I love how she developed functionality and creative solutions even with our limited timeframe and resources.” — Rich Benci, EVP, Business Development

Content strategy for healthcare alliance website by Pybop

Premier Inc: Transforming Healthcare Together*
Content strategy, editorial styleguide, and content consulting for a full site rebranding and redesign.

“Shelly [Bowen] jumped right in and created a well though-out presentation and [content] strategy. She truly was part of our team, not just a consultant, when presenting findings and recommendations to our client.” — Bill Baker, Digital Services Director

Health and Wellness content strategist

Intercare: Employee Health Benefits and Wellness Programs
All-new content strategy, editorial styleguide, and web content writing and editing for a full site redesign.

“[Shelly Bowen's] content was great and it is already in layout! Great working with [her] .” — Kate Goodwin, Director of Marketing

Content Strategy for Relay Foods, a grocery delivery service for local, organic products

Relay Foods: Online Grocery Shopping and Delivery
Content strategy for top level pages of healthy, organic, and local grocery shopping and delivery service website.

“The objective is to take the near-genius advice from the very talented content strategist, Shelly Bowen, and incorporate it onto our site to once and for all do away with any misconceptions or confusion.” — Ceci Laseter, Marketing Manager

Education and Nonprofit


Content strategy for college, university, higher education

University of San Diego : Small Business Administration
Web content strategy, content management, editing, and writing for SBA redesign.

Nominated for Best Website AWWWARD, Won Best in Class by Interactive Media Council, 2013!

Shelly Bowen’s expert knowledge in content strategy, user personas, and core messaging provided us with the necessary tools to launch a successful project — [it] couldn’t have been possible without Shelly. I would recommend her without any hesitation. — Shay Pessah, Senior Designer and Web Developer


USD: John B. Kroc School of Peace Studies
Web content strategy and facilitation, content management, IA consultation, web editing, and writing direction for site redesign.

Shelly ensured our project was delivered successfully by achieving what we otherwise could not: help those challenged by change to feel they were owners of the project and to look at their content from a user’s perspective. Shelly made all the difference: I highly recommend her services. — Louis Cappella, Assistant Dean for Administration and Operations

Content strategy for school, education

Animation Mentor : Online Animation School
Web content strategy and content development for complete site redesign.

“You ROCK! Thanks so much, you’re amazing!” — Bobby Beck, CEO

Content strategy for nonprofit organization that helps children

Hoops 4 Hope and Soccer 4 Hope*
Web content strategy, writing, and editing for all new site designs and to improve alignment with donation objectives.

“No edits. The client loves it!” — Brie Anne Demkiw, User Experience Designer

Individual Products and Services (B-C)


LG Safety Products, lifestyle company

Life+Gear: Emergency Preparedness Gear for Everyday Life
Web content, video scripting, and core messaging strategy for marketing collateral.

“Shelly Bowen is my go to vendor for marketing and web content not only because she is good, but because she is so easy to work with.” — Virginia Upshaw, Creative Director

Zaarly Mobile app: content strategy consulting

Zaarly: Mobile App and Web Site
Content strategy consulting and copy writing guidance for core messaging and mobile user experience.

“Working with Pybop is always enlightening. Shelly brings both skill and wit to the table and the results are always more enlightening and effective than I was aiming for. I can’t recommend her highly enough.” — Matthew Smith, Creative Director

Content strategy and copywriting for digital publisher

Clearstory: Creative Digital Publishers
Web content strategy consulting, IA recommendations, web content writing, and SEO integration for site design refresh.

Content writing, editing, concept creation for insurance company

Matrix Direct: Insurance Services (now AIG Direct)
Content concept creation and writing for direct messaging campaigns, HR initiatives, corporate branding, and interactive lead generation landing pages.

“Really great job on this… I love the copy. LOVE the tag! We should use it in more communications when it matches the piece.” — Laura Huffman, Executive VP

Professional Products and Services (B-B)


b-b content strategy and writing

TransPak*: Packaging, Crating, and Logistics
Content strategy and content development for complete new site redesign and scriptwriting for promotional video.

“Remind me what we did without you? Don’t want to do another project without Pybop.” — Ann Douglas Jesson, Creative Director

Content strategy and writing for new career service products

Blue Sky Resumes*
Content strategy and “third tribe marketing” content development for new product launch.

“Shelly is … committed to finding the right solution. Her work as a content strategist played an essential role in shaping the final web product.” — Emily Smith, Information Architect

“Shelly Bowen patiently worked with us to deliver excellent copy that is perfectly on brand.” — Louise Fletcher, CEO

Web content strategy project to improve brand story and positioning; soon after implementation, the company was successfully sold to Tangoe.

“Shelly did a great job of streamlining the content for our site relaunch.” –Kathleen Glass, VP of Marketing

More Brands

Intuit**, University of San Diego (School of Engineering, ERPT, College of Arts and Sciences, Admissions), DJO Global: Medical Devices, Equality Rewards, Educated Investor,, Citrix*, VMWare, California State Parks*, Cricket Communications*, Incubate/Elevated, Barona Casino, Cofa Media, SWRNN, Intercare, Better Life Mobility, Simco Electronics, Algebraix Data, Algebrize, RealAge** (Hearst Corp, then Sharecare), Hypertable, Network Fleet (now Verizon), Shea Homes*, Age Advantage

More Client Testimonials

Shelly is the Master of “Why didn’t I think of that!?” Our content strategy consultations are always enlightening.” – Bryan Monroe, CEO, LexVid: Continuing Professional Education

I can’t say enough about Shelly Bowen!!! Shelly’s creativity and attention to detail so exceeded my expectations at every stage of development, from planning to execution. She structured the site content so that it would be easy for prospective clients to navigate and understand. I am so thrilled with her work – it’s a true representation of my practice. Thank you, Shelly – you’re an absolute joy to work with! – Jennifer Manganello, Attorney

“Shelly is a fantastic person to work with. She always focuses on the needs of the business first and then adds style and creativity to make a great Internet presence. I have worked with Shelly on several major projects in two different companies and she always delivers!” – Charlie Silver, CEO, Chairman of the Board, Algebraix, Inc.

“Shelly is great to work with from project start to finish. Extremely creative and always delivers on time. Her knowledge in content and content strategy is truly best in class!” – Andy Voggenthaler, Owner, BrandSpark

“If you know of anyone needing a vetted expert in developing web content, I can highly recommend Shelly Bowen. Shelly is phenomenal at developing creative content for web sites to both attract customers and gather data from them.” – Kim Cloidt, Marketing Director, Vistage, Inc.

“Working with Shelly was an absolute delight. She is professional, thorough, and can actually meet a deadline! Our project was written professionally with just the right tone and accomplished our goal to attract long term inquiries and customers. I would not hesitate to use her talent on projects and articles in the future.” – Daphne Archer, Owner, Age Advantage

Shelly Bowen expertly launched our marketing and social media campaign with creativity and passion, resulting in massive surge in viewership. Working closely with Shelly, I’m consistently impressed with her ideas and recommendations.” – Steve Suhrheinrich, former VP Sales, San Diego News Network, current Regional Publisher, San Diego,

For additional referrals, please see Shelly Bowen’s profile on LinkedIn.

* Through an agency
** In-house