Audience Analysis Worksheet

Audience Analysis Worksheet


Do you know your audience? Have they evolved or changed recently? Use this worksheet to begin to gather the data you need to get into the head of your audience and understand their needs and desires.

Once you understand what makes them tick — and who is most important to your business — you can then craft User Personas that will help the creatives on your team, from marketers to designers to writers, develop content that speaks to their hearts and heads.

Complete Pybop’s Audience Personas Worksheet after the Analysis.

  • Printable PDF
  • 9 questions
  • Pybop Guidance included
  • Time to complete: 8 hours
  • License: For individual use only. No reproductions or digital sharing permitted. For permission to reprint or share with a team or group, please contact Pybop.


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