Content Marketing Architecture Worksheet


What makes the best content marketing perform? A solid plan. If you’re embarking on a new content marketing initiative or would like to optimize your current one, this worksheet will kickstart your efforts and make your life a whole lot easier.

The Content Marketing Architecture Workshop is part of Pybop’s Content Messaging: “What Do You Say and How” Worksheet Series. It works well in tandem with MarketingProfs kickoff webinar titled “High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture,” presented by Shelly Bowen.

  • Downloadable, printable PDF
  • 7 steps with spreadsheet examples and checklists
  • Pybop Guidance with benefits
  • Time to complete worksheet process: 6 weeks to 3 months (for full process, on average)
  • Who it’s for: marketing managers, content strategists, marketing writers

License: For individual use only. No reproductions or digital sharing permitted. To reprint or share with a team or group, please contact Pybop for permission.


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