- Printable PDF
- 6 questions
- Pybop Guidance included
- Time to complete: 2-8 hours
- License: For individual use only. No reproductions or digital sharing permitted. To reprint or share with a team or group, please contact Pybop for permission.
Core Messaging Priorities: Worksheet
The Core Messaging Priorities Worksheet is probably the most important exercise you will do for your company and brands. We use this worksheet at the beginning of every content strategy engagement to help companies prioritize their most important messages for their audience and business, including subbrands or departments.
Why is this important?
Because knowing what’s most important to you and your audience will help you build your messaging architecture (or message architecture).
Because people shop with their hearts and heads, and your content should reflect those needs.
Because your business has a lot going on, and taking the time to focus on what’s really important will save you a lot of back-and-forth when it comes to design, user experience, and writing.
Because you need a benchmark to evaluate all your content by, so you know your creative is achieving what you set out to do.
Your core messaging priorities are not necessarily public facing content — it’s what guides the content and its hierarchy.
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