Everyone needs an independent content strategist for fresh insight, ideas, and content guidance. With more than 15 years’ experience, Pybop brings creativity and clarity to every content strategy initiative.
WHY CONTENT STRATEGY
From content audits to core messaging priorities to writing, editing, and maintenance, a content strategy will help you:
Get the biggest impact from your content investment
Express your brand story more effectively
Capture imaginations and inspire action
Showcase top attributes and stand out from the competition
Reduce confusion, customer service calls, and bounces
THE FIVE-STEP PROCESS
The most effective content strategy process has 5 essential steps:
a reality check
Audit is just a fancy word for digging up all your content assets. These might be web pages, marketing and sales brochures, videos, photos — anything that conveys a message.
Then we figure out what to do with it during the analysis, starting with your core messaging priorities. Your core messaging priorities help guide us in what needs editing, what needs deleting, and what’s missing.
Next comes the plan. Your plan is based on your schedule, budget, and resources. The best content strategy fits your situation, so it actually gets done.
Now it’s time to execute. We’ll gather writers, editors, designers … whomever is needed to get the content created.
A reality check makes sure nothing gets lost along the way. After launch, we’ll re-align the content based on actual consumer behaviors.
Content strategy is an evolving process that helps you share your brand story more effectively, and inspire action.
Pybop: Helping exceptional businesses create exceptional content. (Voice: Shelly Bowen, Content Strategist, San Diego, CA)
POPULAR PROJECT REQUESTS
BIG CONTENT INITIATIVES
- Content strategy, editing, and writing for website redesigns
- Content marketing framework
- Core messaging priorities development
- Audience interviews for realistic user journey mapping
- Content rebranding or repositioning
ONGOING CONTENT NEEDS
- Content marketing support
- Video story concepts and scriptwriting
- Online customer experience improvements
- Web content management, writing, and editorial review