Wish you could reach more of your targeted customers online? Adding value -- and I'm not talking a new product or service -- could expand your reach. Sure, a new offer is valuable. And when you launch, you'll likely write all about its benefits and features on your Web site, showing off its value. But there's something else you -- you, the expert in your industry -- could provide your customers. Content.
Adding tips, checklists, comparison charts, calculators, customer reviews, public service announcements and other types of information designed to make your customers life more exciting or easy or happy is not only very nice of you, it also provides an opportunity for you to accumulate pages of strong SEO copy writing. The more content you have that's valuable, the more likely people will find you with search, bookmark you, link to you, and pass you along. Not sure where to start? I can help. I love this stuff.
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
