Great question. Before you start designing, here are several questions you should ask your content strategist to create a better user experience -- and story -- for your audience:
Characters: Can you describe our primary audience? Secondary?
Conflict: What do they want/need?
Journey: Where are they coming from and where do they need to go first? After that?
Resolution: What action should they take to make them happy?
Alignment: Do these answers align with business objectives?
Getting the answers to these questions will help inspire and enhance your designs and make the overall experience more effective.
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
