Once your web site is right where you want it -- it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively -- you'll, of course, want to make it even better. One way is to take a look at your seasonal content strategy and how it fits within your overall marketing strategy.
Every Web site has highs and lows in terms of site traffic and sales. If you've been in business awhile, it's likely you know when yours are, and what causes them. If you fine-tune your Web site content to better fit what people are searching for at certain times, you'll get lift.
Not sure what's driving your highs and lows? Think about these potential drivers of online buying and searching behavior:
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
