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Content strategy involves all methods of communicating -- not just text, but also art, video, audio, etc. I even apply it to random situations, like, just recently, I volunteered to raise money for a good cause.
See Pybop's AnswerThis fear or resistance of invention -- of making something up -- is holding a lot of us back. It's as if we're looking for a book or resource or expert to point us to page 428, second paragraph, for specific and correct directions on what to do.
See Pybop's AnswerDon’t hire a writer without a content strategy! Even if said writer is also a content strategist. True story.
See Pybop's Answer