Last week I spoke at Interactive Day, San Diego, about how to fast track your web content strategy. A few snaps of the IDSD conference are here on Facebook. And here are the slides:
Five Steps to Fast Track Your Content Strategy from Shelly Bowen
I did not cover how to practice content strategy, but instead something equally important:
For those of us who practice content strategy, we're believers. Now it's time to make our team, our clients, and our bosses believers too. If you have additional tips to help content strategists (and people practicing content strategy) build their case, please post below! Questions also welcome. Articles and References from the Presentation
Special thanks to Jeannel King of Big Picture Solutions and Carol Valdez, Content Strategist for all their ideas and contributions to this presentation!
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
