You’re flying down a hill on your bicycle in high gear, the wind in your face, and you see a left turn up ahead, and you know there’s an uphill climb just beyond the turn, and you make the turn fast and steady, then downshift to keep up the momentum and speed … but then it happens. The shift derails the chain. You come to a complete halt.
You hop off and slip the chain back on, but the start back up the hill is a slow one. At least on my cruiser it is. It takes a few standing starts to get the gears aligned and the momentum back — and really the momentum never returns totally because you’re in low gear now, slowly making your way up and up. Let’s stop derailing our projects. You and me. Right now. Let's dedicate 2015 a year for keeping up the momentum. Especially if you are in a position of creative or content approvals, you have the power to keep up the momentum. In other words, you can quickly turn around feedback. Your makers are in high speed, and turning in or pitching content for your review is that pivotal left turn before the hill. Make it a smooth transition, and the creative will keep on flying. Come to a halt? Well, it’s tough on writers, designers and other creative problem solvers to stand up and pick up speed again. Momentum is magic. Momentum is innovation and iteration and progress. Momentum is everything. Are you dedicated?
Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.
For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.
A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.
Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.
