Are you speaking on content strategy at Interactive Day, San Diego?

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May 4, 2012
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Yes! My content strategy presentation was just picked up by the San Diego Ad Club's Interactive Day conference, to be held in San Diego, California, June 15, 2012. Interactive Day is San Diego’s "leading one-day digital conference, featuring industry thought leaders from Amazon, comScore, Mashable, Pandora, SEOmoz, Google, Twitter and more." It covers interactive media topics such as social media, online marketing, SEO, email marketing, and mobile applications. Oh, and content strategy now, too. About the presentation and event:

Five Steps to Kickstart Your Content Strategy

A content strategy will not only help you share your brand story more effectively, but it will also help you create relevant, valuable content that: 1) your audience wants/needs 2) your sponsors/advertisers love and 3) supports your business goals. In this Fast Track, you'll discover:

  • 7 Reasons You Should Start with Content Strategy
  • 5 Key Elements to a Successful Content Strategy
  • PLUS: Case Study of How Content Strategy Helped Dr. Oz Reach More than One Million People Online

Hope to see you there! View more content strategy conferences and events.

About the Author: Shelly Bowen

Shelly Bowen, content strategist


Shelly Bowen, MFA, is a content writer, content strategist, and founder of Pybop.

For decades, Shelly has written for businesses on complex topics from disease prevention and medical devices to alternative energy and leveraging data. Today, she's hyper-focused on supporting B-B technology businesses. In her spare time, she hikes, kayaks, draws, and works on her T-Bird.

A wide variety of brands rely on Shelly as an essential freelance writer and content strategy resource.

Follow Shelly on Instagram @pybop or connect on LinkedIn. More about Shelly and Pybop.

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